Sprint Gets It
Last week, I got Sprint’s mailer for its Any Mobile Anytime service.
Basically, it allows for unlimited mobile to mobile service regardless of the other person’s carrier.
I don’t know if the other carriers have this kind of service, but let’s presume that they don’t. What makes this move so fascinating are two things.
1) It makes Sprint sticky. I would have NO reason to switch. More and more people are cell phone only users. So there must be more mobile to mobile calls. Enough of my calls are mobile to mobile to make a difference, and make me glad that more of my anytime minutes can be used for landline calls.
2) This would be one of THE primary reasons why I’d switch to Sprint. With a growing number of Sprint customers, the mobile calls between Sprint and non-Sprint customers becomes more like Sprint to Sprint calls, which ultimately lowers Sprint’s costs.
I also believe that Sprint gets a bad rap for its service. My experience has been considerably different. But if Sprint can get its basic blocking and tackling nailed down, I can’t see why it can’t take considerable market share from Verizon, AT&T, and others.
