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Eisner’s Prom Queen Reaches 20 Million viewers, or does it?

November 23, 2008 By: Sekou Murphy Category: Business, General

The NY Times wrote a piece on Michael Eisner.  One of the dotes came in the form of saying his web-only ventures, namely Prom Queen, which I heard about shortly before launch (he invested in Vuguru, through his company, Tornante), reached over 20 million viewers.  

 

So, I was thinking, why are all these web properties that I’ve NEVER heard of, having these massive amounts of viewers?  Then, thanks to the manna from heaven compete.com, I checked out the unique visitors of Prom Queen.

 

Here it is…

I know Compete isn’t guaranteed as it doesn’t count certain traffic, but it’s a decent gauge on the total traffic, give or take a few thousand.  But being a few thousand off here, won’t add up to 20 million.

 

I tried to write the author, Tim Arango, to inform him of the potential discrepancy, but couldn’t find his email.